CEO, YYC Group, Malaysia

Short Biography

DATIN YAP SHIN SIANG or more popular known as Datin Shin is the CEO of YYC Group, an Asian-grown accounting and business advisory group with a 47-year history of empowering entrepreneurial success.

She has over 20 years of professional experience in public accounting, tax, and business advisory. She also has a rich expertise in finance, marketing strategy, sales strategy, and legal matters.

Datin Shin is frequently interviewed by the media and professional bodies such as China Press, Bernama, The Edge, CPA Australia and etc.  She is also well-known as a speaker as frequently speak in  seminars organised by China Press, Nanyang Siang Pau, Malaysian Institute of Accountants (MIA) and various trade associations such as Malaysia Retail Chain Association (MRCA), Master Builders Association Malaysia (MBAM), The Timber Exporter’s Association of Malaysia (TEAM) and many more.

As the second generation in the family business, she has grown a team of 50 staff to an 800-strong team which is trusted by 10,000 entrepreneurs.  She has also tripled the business revenue since 2016 and won the attention of OCBC Bank in 2019 to invest and become a strategic partner of YYC.

Under her leadership, YYC today is ranked among the top 10 accountancy firms by size and can rival the Big Four locally.